In-vehicle Monitoring Systems (IVMS) can detect if a driver is drowsy or distracted. They have become a standard safety requirement for anyone using a vehicle on mining sites and other hazardous areas. 

Australian company Digicore, an industry leader in driver safety technology, was the first to market with a portable IVMS, which meant any contractor or temporary visitor to a regulated site could make any vehicle compliant. 

Hype was engaged to launch the new product, NOMAD, and create a brand identity and key marketing assets. The brand reflects the essential qualities of sophisticated technology with ruggedness and durability.