Honey Boy is a pan-Asian, casual eatery in Hampton inspired by the owner’s childhood memories of street food markets. HYPE Inc was appointed to design the logo, signage and other brand elements like menu and drinks list. We also created a beautiful and simple website with a booking platform integration.

From the outset, a neon sign and lots of plants were central to the brand’s identity. We created a customised neon pink typeface and a range of fun neon icons to use across all brand assets for consistency.