An Italian, an Englishman and a Viking walk into a bar. That’s not a joke, it’s our origin story.

Hype Inc. is Ubaldo (Ubi) Formica, Chris Constantine and Joel Thorsen, we’ll let you work out who’s who in the story.

We worked on our first digital project together back in 2008, so yeah, we’ve been kicking the ball around the digital pitch for a while.

So the three of us catch up over a beer and start talking about how our combined experience and talent could save businesses from the plight of directionless branding, poor design and crappy websites. The idea of Hype Inc was sparked.

In little more than 12 months, the Hype Inc has flourished into a team of seven with offices in Melbourne and Brisbane.

The Hype Inc Crew

Chris is an accomplished graphic and digital designer who has directed marketing teams for national and international brands. 

Ubi brings more than 25 years of experience in marketing, media and business both in Australia and Europe. 

Joel is a digital marketing specialist who for the past 20 years has worked with many of Australia’s best-known brands to launch and grow their online presence.

Hannah, aka Hype Girl, is Hype’s General Manager and Producer. Hannah previously ran her own social media agency consulting to private and government sectors.

Marcia is our gifted Graphic Designer and Illustrator who makes sure our client’s brands are always visually engaging and consistent. 

Miguel is our in-house web developer who’s never happier than when he’s in the matrix.

The team’s breadth of experience means we can work across most industries; however, we have notable experience with:

• retail & e-commerce
• wholesale, B2B
• food & beverage
• hospitality & tourism
• fashion
• design & lifestyle
• health & wellness
• professional services
• technology

Hype is defined as extravagant or intensive publicity or promotion. The way we see it, in a world of information overload, if you’re not marketing your brand with a bit of hype, you may as well be whispering a secret.