At Hype Inc., we believe that brands thrive when they dare to be different, find a unique voice, and steer clear of the visual cliches and jargon-filled copy that everyone else in their category or industry is using.

Whether it’s a new logo, a website, fresh content or a targeted campaign, our job is to work with clients to capture what lies at the heart of their brand and how to communicate it in the most effective, engaging and memorable way across all their brand assets and marketing. 

When you choose Hype Inc., you’re not just getting an agency; you’re getting a creative partner. 

Website and design projects are led by Creative Director Chris, an accomplished graphic and digital designer with a wealth of experience directing marketing teams for national and international brands.

Ubi is our Strategy Director with 30+ years of experience in marketing, media, and businesses operating in multiple categories.

Joel is our Digital Marketing Director who, for the past 20+ years, has worked with many of Australia’s best-known brands to launch and grow their online presence.

Hannah is Hype’s General Manager and Producer. Hannah previously ran her own social media agency consulting for the private and government sectors. 

The team’s breadth of experience means we can work across most industries; however, we have notable expertise with:
Retail & e-commerce; wholesale & B2B; professional services; food & beverage; hospitality & tourism; fashion, design & lifestyle; beauty; health & wellness; technology.

The definition of Hype is extravagant or intensive publicity or promotion. In a crowded market with information overload, if you hope to be seen or heard, you will need a bit of Hype!