Web design & development
An attractive website is nice. An attractive website that turns browsers into buyers is even better. Good website design isn’t just about making things look pretty, it should entice, engage and hold people on the page.
Hype Inc builds websites on a variety of platforms depending on your goals and budget, from one-page portfolio sites to custom-built business and e-commerce sites. Our preferred platforms are WordPress and Shopify.
We can also help you with sourcing or producing images and video, and writing copy, so your website is a true extension and reflection of your brand.
Brand Strategy
What does your brand mean to your customers? Successful brands know where they want to sit in the hearts and minds of their audience and have a strategy to achieve it. This is the essence of a brand strategy.
Your brand strategy should guide every element of the brand experience – logo design, website UX, content and marketing. If you are launching a new brand, refreshing an old one, investing in a new website, or embarking on a marketing campaign, a Hype Inc. Brand Strategy is your road map.
Brand Naming
People refer to brands as being “born” because, for many business owners, their brand is their baby. And just like kids, it can be really hard to pick a name that fits. A word that your customers will find memorable, recognisable and easy to say. If they don’t like it, baby might have a tough future.
At Hype Inc, we welcome the challenge of finding the perfect name for your new brand, business or product that works audibly and visually with your brand position and audience. Importantly, we check the availability of domain names, registered business names, trademarks and IP conflicts, and the best social media handles.
Graphic Design
Sure a brand is much more than a logo, but if done right, it can be a visual abbreviation of everything your brand stands for. Three stripes, a bitten apple, or a red kangaroo can pack a lot of meaning.
People do business with brands they trust. Brands that are consistent in the way they look, sound and behave, signal to customers that they are reliable, focused and trustworthy. Brand Identity plays a fundamental role in achieving this consistency and building trust.
A Hype Inc Brand Identity will ensure every contact with your customers, digital and print, reflects and reinforces your brand.
Logos/ Signage/ Brand Style Guides/ OOH/ Printed Collaterals/ Wearables
Storytelling
Once upon a time people told stories to help remember and share information about the world. They still do.
The essence of every good marketing message is a simple story that connects with customers. Today’s sophisticated digital communication platforms have only change the way we consume and share those stories with others.
Whether it’s social media, EDM (newsletters), videos or podcasts, we can help you with content strategy, writing and audiovisual production to help you get your story out to the people that need to hear it.
Digital Marketing
About 81% of consumer purchases start with an online search. Being on page one of Google when people are searching your brand’s keywords, has never been more important.
In addition to SEO and paid search campaigns to boost leads and conversion rates, we can help you develop website content to improve your organic search results.
We can also create and execute paid campaigns on social media to amplify your marketing objectives.
