In any listing of the most beautiful golf courses in the world, the 13th Beach Course at Barwon Heads regularly ranks among the best. As part of the IMG Prestige network, 13th Beach attracts golfers worldwide to play on its award-winning courses. Each year, it hosts the Vic Open, one of Australia’s premier golfing events.

The Hype Inc crew was tasked with designing and developing a new website that would showcase the three courses as well as provide a platform to promote 13th Beach’s accommodation and hospitality services.

The new design uses drone footage to show off the link’s spectacular setting. Four windows to the key offerings – Play, Membership, Stay, Eat – make it easy for people to navigate directly without using the menu. This layout repeats in each section simplifying the user experience.

The website integrates with the MiClub golf course management software, which members can access directly through tabs at the top of the page in desktop and mobile versions. And there’s seamless integration with accommodation and restaurant booking platforms, allowing visitors to move from one to another without leaving the site.