Project
In 2023, Found—Space reaffirms its status as a leader and innovator in the infrared sauna category. They launched a new state-of-the-art infrared sauna and added a trailblazing ice bath design. The Hype team worked with Found—Space to redefine the brand’s positioning and communication strategy by creating a new category — Hormetic Tech. This inspired a new website that differentiated Found—Space from every other brand in the market.
Client
“We were looking for originality in our voice in market. We needed to properly differentiate from the others, to say something different.
Hype were really fun to work with and felt like the marketing agency I’d been looking for since beginning in business 7 years ago. The process involved Hype learning about our industry and a kick off session where we got everything out of our heads. They then got to work and we began to refine the message and brand from there.
When you work with Hype, you work with two people, not two people in an agency of 50 who have metrics to hit.
Hype’s input and expertise has lead to us working to create our own industry segment.”
Alex Tyson
Found—Space CEO
