Carbone Lawyers Breaks the Mould with “Get Carbone on the Phone” Campaign, Set to Challenge Legal Advertising Norms

MELBOURNE, VIC – July 11, 2025 – Melbourne-based Personal Injury Law firm, Carbone Lawyers, today announced the launch of its audacious new advertising campaign, “Get Carbone on the Phone.” Developed in partnership with their creative digital agency, Hype Inc., this multi-channel campaign represents a deliberate and significant departure from conventional and orthodox legal advertising, and is poised to raise eyebrows in some legal circles. It aims to firmly ingrain the Carbone Lawyers brand into the public consciousness as the immediate, go-to solution for life’s unexpected challenges.

The “Get Carbone on the Phone” campaign features real lawyers from the Carbone Lawyers team, including well-known media personalities and partners Tony Carbone and John Karantzis. This authentic and direct approach, showcasing the genuine individuals behind the firm, is designed to build immediate trust and relatability. Tony Carbone, known for his fearless approach to Personal Injury Law, has backed a campaign that eschews traditional legal decorum for a bold, memorable, and highly conversational message.

“We wanted to create something truly memorable and distinct – something that speaks directly to people in a way legal advertising rarely does,” says Tony Carbone. “This campaign isn’t just about advertising; it’s about building a phrase that becomes synonymous with seeking help when things go wrong. We believe ‘Get Carbone on the Phone’ will become part of the everyday vernacular, because when you need us, you need to know who to call, quickly.”

Hype Inc., in collaboration with Digital Marketing firm, Bliss Agency, has crafted a comprehensive media strategy for the campaign, encompassing TVCs, Out-of-Home placements, social media, search engine marketing, and radio advertisements. This diverse approach ensures broad reach and consistent brand messaging across various consumer touchpoints, all designed to amplify the campaign’s bold message.

Beyond the new campaign, Hype Inc.’s ongoing partnership with Carbone Lawyers includes a refresh of the Carbone Lawyers website.

“Our goal with ‘Get Carbone on the Phone’ was to cut through the cliched and bland creative that permeates the personal injury legal sector,” says Hype Inc. Strategy Director, Ubaldo Formica. “By featuring the actual legal team and leaning into the familiar, yet fearless, faces of Tony and John, we’ve created a campaign that’s both authentic and unashamedly impactful. We’re confident this bold new direction will significantly boost Carbone Lawyers’ brand awareness and recall.

The ‘Get Carbone on the Phone’campaign is more than a creative shift; it’s a strategic initiative to ensure Carbone Lawyers continues to reach and support more members of the public with their best-in-market legal services. By blending accessibility with authenticity, the firm is reaffirming its commitment to delivering trusted legal help to those who need it most – when they need it most.

Credits:

Client: Carbone Lawyers

Creative Agency: Hype Inc. 

Strategy Director: Ubaldo Formica
Creative Director: Chris Constantine
Agency Producer: Hannah Blamey

Production Company: Eclips Studio

DOP and Editor: Adam Groves

Digital Marketing Agency: Bliss Agency

View on Mumbrella