Digicore Australia, a leader in IVMS and safety solutions for hazardous industries, approached Hype with a unique challenge: to cut through the technical jargon that dominates their sector and connect with B2B clients on a human level. While others in the industry focused on specifications and data points, Hype recognised the core emotional driver: the safety of workers and the promise that they will return home to the ones they love. We crafted a brand strategy that positioned Digicore as the champion of ‘safety first,’ emphasising the real-world impact of their technology on the lives of those who depend on it. This shift in narrative resonated deeply, transforming Digicore from a tech provider to a trusted partner in safeguarding lives.

To bring this revitalised brand strategy to life, Hype designed and built a new, user-centric website for Digicore Australia with a simplified structure and navigation. We produced new video and images that told story of how and why Digicore is the safety partner of choice. The site was built to be a strong lead generation tool, and also a source of information for existing clients.

Beyond website development, Hype manages Digicore’s digital presence. This includes content creation, social media management, and digital marketing strategies. The goal is to establish Digicore as a leader in their industry, and a company that truly cares about the people that use their technology.

A cornerstone of this strategy was the development of the NOMAD brand, Digicore’s innovative, fully portable IVMS solution. Hype has delivered a brand identity and distinct personality for NOMAD that conveyed its portability and rugged reliability, setting it apart in a crowded market. The NOMAD project perfectly encapsulated Hype’s ability to create a brand that is both technically credible and emotionally resonant.