Building a new website typically kicks off with a discovery workshop to scope out the project. However, before that meeting, we send our clients a document with key questions and choices they must consider.

A questionnaire like this can reveal aspects of the brand that need refinement and introduce website features or functions the client may not have considered before.

Most importantly, it clarifies ideas about a brand’s target audience, competition, and content sourcing. It also includes practical and technical aspects that are often overlooked.

The Hype Website Planner is available to download, and we invite anyone considering a new site build to help them get the project off to a good start.