pause. is a secondary brand for premium infrared sauna and cold plunge manufacturer Found—Space. The pause. collection is built to the same high standards but features fewer extras, making it more competitively priced.

The brand identity created by Hype uses ten circles inspired by the 4-2-4 breathing technique often associated with sauna and ice bath use. While the colours can reflect various aspects of sauna and cold plunge use: hot to cold, oxygenated to unoxygenated blood.

The simplicity of the pause logotype, the enclosed ‘p’ logo mark and the use of coloured dots create a brand language and style that can be applied across myriad digital and print assets, giving the brand a modern, cohesive aesthetic.