The journey to designing a new website for digital marketing agency Bliss started with one question:
Why do people in charge of marketing for businesses or organisations appoint a digital marketing agency?
Of course, there were all the superficial and obvious answers – To get more traffic. To boost our ranking. To increase conversions. But this was more about what an agency could do and didn’t address the more profound question of why.

What we discovered was a far more simple truth.

People engage digital marketing agencies so they don’t need to stress about it.
Effective digital marketing is complex, multifaceted and constantly changing. It requires a unique set of skills to collate, analyse and interpret information and then know how to use it to make the most of each digital platform. Agencies like Bliss have team members with deep expertise in the different platforms who can coordinate activity to execute multichannel strategies. Something that a marketing professional, however accomplished, is unlikely to be able to manage alone.

Marketers appoint agencies like Bliss, so there is one part of the marketing mix they don’t need to worry about. It helps them sleep better at night. It makes them look good in the board room when it’s reporting time. And they can go on that holiday knowing that a bunch of experts are watching over their digital campaigns and everything is running smoothly.

OK. So let’s make a website that says that.