Trend Optic

Project Works

Website design & development

Social Media Marketing



Simple, restrained, stylish. The Trend Optic brand draws from its Scandinavian roots. Founded in Helsinki, the Melbourne boutique offers a curated selection of eyewear and optical frames from classic brands to cutting-edge designers.

The website follows the brand design principles – cool, functional, Scandi. Simple grid layouts, intuitive navigation and a restrained colour palette that provides contrast to the colours in the frames. The customised design allows total flexibility with adding additional brands, products or categories to the online store.