Why do you want to be on social media? Are you there to sell products, build brand awareness, communicate with customers, or just because you feel you should be. Having a clear purpose is crucial to building a successful social media presence.
At Hype Inc, we help brands navigate the fast-changing social media scene by helping them establish clear objectives and developing cost-effective posting strategies. We also provide professional design, image sourcing and sharp copy.
Social media isn’t all one way. It’s a conversation between you, your followers and the wider public. We’ll help you build your online community by monitoring and responding to comments and direct messages, and following the most relevant hashtags and accounts for your category
ORGANIC SOCIAL MEDIA MANAGEMENT
An initial strategy session will establish objectives, key brand messaging and style. Hype Inc will build out your content schedule, develop copy and visuals.
The ideal number of posts per week will vary for each brand according to your objectives. However, most brands will require a minimum of 12-15 posts per month on Instagram and Facebook. We’ll determine the best time of the day to post and the best hashtags use.
MONITORING AND CORRESPONDENCE:
Instagram & Facebook comments and direct messages monitored and replied to within a business day. If there are questions we’re unable to answer, we’ll refer those back to the client for more information.
FOLLOW & FOLLOWERS MANAGEMENT:
Hype Inc will actively research and target other accounts to follow and share posts to attract followers and engagement.
STRATEGY & REPORTING:
We’ll have regular catch-ups to discuss what has been working well, what needs to be adjusted and what opportunities may be coming up.
We also prepare comprehensive Quarterly Reports outlining key results.
PAID SOCIAL MEDIA MARKETING
Paying to promote or boost posts in your Facebook and Instagram feed can be a cost-effective way to increase reach and engagement. We’ll design specific content to be promoted to targeted audiences.
Audiences will be targeted according to geography and demographics in line with campaign strategy. A/B Testing will be done where required. Campaigns will be monitored and adjusted for optimum effectiveness with a monthly report of results.