On Point Brewery is a craft brewery in the regional Victorian town of Alexandra created by long-time friends James and Chris who share a passion for craft beer.

The boys purchased the old butter factory in the town and are in the process of converting it into a microbrewery and tap house.

HYPE Inc has created the new On Point Brewery logo featuring a silhouette of James’s pet pointer and will be providing creative direction to the brand’s collaterals and venue.

Bottle artwork by Sonsie Studios