Autron VR was born out of a passion for gaming and technology engineering. Using the very latest in full-immersion virtual reality technology from around the world, Autron opened Melbourne’s first virtual reality escape rooms. They engaged Create & Co to devise a brand launch strategy and create the logo and brand elements.

The Autron logo is an Escheresque optical illusion. It is a three-dimensional puzzle, a maze, or series of chambers of an escape room game. And it spells out the name when it turns like a Rubik’s cube.

We chose the retro-tech colour of neon pink to allow the brand to stand out among all the blues, greys and reds that dominated the tech/VR gaming market.